Privacy Policy

BaseLocal, LLC ("BaseLocal," "we," "us," or "our") operates the website baselocal.com and delivers email newsletters to subscribers across the United States. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or subscribe to our newsletters.

By using our website or subscribing to our newsletters, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please do not use our services.

Information We Collect

Information You Provide

We collect only the information you voluntarily provide to us. When you subscribe to a BaseLocal newsletter, we collect your email address. We do not require any other personal information to use our services.

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• Browser type and version
• Device type and operating system
• Pages visited and time spent on those pages
• Referring website or source
• IP address (which may be used to approximate general geographic location)

This information is collected through cookies and similar tracking technologies and is used to improve our website and services.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, and understand how visitors interact with our content. The types of cookies we use include:

• Essential cookies: Required for the website to function properly (e.g., cookie consent preferences).
• Analytics cookies: Help us understand how visitors use our site so we can improve the experience.

You can control cookies through your browser settings. Disabling cookies may affect certain features of our website. We do not use cookies for targeted advertising.

How We Use Your Information

We use the information we collect to:

• Deliver newsletter editions to your email inbox
• Operate, maintain, and improve our website
• Respond to your inquiries or requests
• Analyze website usage to improve our content and user experience
• Comply with legal obligations

We do not sell your personal information. We do not use your information for targeted advertising. We do not share your email address with third parties for their own marketing purposes.

Third-Party Service Providers

We use the following third-party services to operate our business:

• beehiiv: Our email delivery platform. When you subscribe, your email address is stored and processed by beehiiv to deliver newsletters. beehiiv's privacy policy governs their handling of your data.
• Analytics providers: We may use analytics services to understand website traffic and usage patterns. These services may collect anonymized or aggregated data.

Affiliate Links and Sponsored Content

Our newsletters may contain affiliate links and sponsored content, which are clearly marked with an asterisk (*). When you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you. These third-party websites have their own privacy policies, and we encourage you to review them.

Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We honor the following rights for all users, regardless of location:

California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act and California Privacy Rights Act, you have the right to:

• Know what personal information we collect, use, and disclose
• Delete your personal information
• Opt out of the sale or sharing of your personal information (we do not sell or share your data)
• Non-discrimination for exercising your privacy rights
• Correct inaccurate personal information
• Limit use of sensitive personal information (we do not collect sensitive personal information)

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and Other States

If you reside in a state with a comprehensive data privacy law, you may have the right to:

• Access the personal data we have collected about you
• Correct inaccuracies in your personal data
• Delete your personal data
• Obtain a copy of your personal data in a portable format
• Opt out of the processing of your personal data for targeted advertising, sale of personal data, or profiling (we do not engage in any of these activities)

To exercise any of these rights, contact us at hello@baselocal.com. We may need to verify your identity before fulfilling your request. We will respond to verified requests within the timeframe required by applicable law (typically 45 days).

If you are not satisfied with our response, you may have the right to appeal our decision by contacting us at the same email address. You also have the right to lodge a complaint with your state's attorney general.

CAN-SPAM Compliance

Our email newsletters comply with the CAN-SPAM Act. Specifically:

• We do not use false or misleading subject lines or header information
• We identify our messages as advertisements where applicable
• We include our physical mailing address in every email
• We honor unsubscribe requests promptly (within 10 business days)
• Every email contains a clear and conspicuous unsubscribe mechanism

How to Unsubscribe

You can unsubscribe from any BaseLocal newsletter at any time by clicking the "unsubscribe" link at the bottom of any email you receive from us. Your request will be processed promptly, and you will no longer receive newsletters from that publication. You may also contact us at hello@baselocal.com to request removal.

Children's Privacy (COPPA)

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at hello@baselocal.com.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your email address for as long as you remain subscribed to our newsletters. If you unsubscribe, we will delete your information within a reasonable timeframe, subject to any legal obligations requiring us to retain certain records.

Do Not Track Signals

Our website does not currently respond to "Do Not Track" browser signals. However, we do not engage in cross-site tracking or targeted advertising.

Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our services after any changes constitutes your acceptance of the revised Policy.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

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