Local Trust Factor
Our audience doesn’t just read our newsletters. They rely on it for recommendations. When we feature a brand, it comes with the weight of community endorsement, not the skepticism of national advertising.
3X higher trust
vs
local media
60% more likely to
act on local
recommendations
6X higher newsletter
engagement vs.
industry average
Local Newsletters
140k
Engaged Subscribers
50
Locations
52%
Open Rate
14%
Click Through Rate
A Growing Local Network
BaseLocal is the premium local newsletter and content platform that bridges the gap between luxury brands, mission-driven organizations, and the most powerful – yet often overlooked – demographic in America: adults 50+, led by women who control $19 trillion in U.S. wealth. We’re not just another media company, we’re the trusted voice in communities where decision-makers live, shop, vote, support, and influence others.
Advertising For
Positive local content that respects your intelligence and enriches your life.
Finally reach the affluent customers who actually buy your products -- in a trusted environment they love.
Connect with your community's most engaged residents
Amplify your mission to the donors, volunteers, and real people who power real change.
The Newsletter
