Local Trust Factor
Our audience doesn’t just read our newsletters. They rely on it for recommendations. When we feature a brand, it comes with the weight of community endorsement, not the skepticism of national advertising.
3X
Higher trust vs national media
60%
More likely to act on local recommendations
6X
higher newsletter engagement vs. industry averagee
Local Newsletters
200k+
Engaged Subscribers
50
Locations
52%
Open Rate
1.6M
Emails Sent Monthly
A Growing Local Network
BaseLocal is the premium local newsletter and content platform that bridges the gap between luxury brands, mission-driven organizations, and the most powerful – yet often overlooked – demographic in America: adults 50+, led by women who control $19 trillion in U.S. wealth. We’re not just another media company, we’re the trusted voice in communities where decision-makers live, shop, vote, support, and influence others.
Why Newsletter Advertising?
Reaching your community shouldn’t be complicated. With newsletters, it’s simple: your message goes straight to people who’ve asked to stay connected to what’s happening locally. No algorithms, no wasted impressions — just direct access to an engaged audience.
Here’s why businesses choose newsletter advertising:
Direct Access
Delivered straight to inbox, not lost in a social feed.
High Engagement
Readers subscribe because they want this content, so they pay attention.
Local Trust
Our newsletters feel like community news, which makes ads feel like part of the experience.
Cost-Effective
Reach thousands at a lower cost than print, radio, or billboards, with clear performance metrics.
Built-In Repetition
Our ad packs ensure your business is seen multiple times, turning readers into customers on their timeline.
The Newsletter
Who Succeeds With Newsletter Ads
Across cities, certain types of businesses consistently get great results from local newsletter advertising. Here’s how they typically advertise:
Real Estate & Insurance: Run about 2 ads per month to stay top of your mind and maintain brand presence.
Food & Beverage (Restaurants, cafes, bars, breweries): Advertise monthly or bi-weekly to highlight specials, events, and new offerings.
Events & Nonprofits: Ramp up with 2-4 ads in the weeks leading up to a big fundraiser or festival.
Beauty & Wellness (Med spas, dermatologists, plastic surgeons, gyms, pilates, fitness studios): Keep a steady 1-2 ads per month to attract new clients and promote seasonal offers.
Local Shops & Experiences (Boutiques, studios, attractions): Run monthly ads to drive traffic, spotlight products, and stay visible in the community.
Education & Family (Schools, camps, kids programs): Advertise monthly or quarterly to align with enrollment and registration cycles.
Home & Local Services (Construction, landscaping, HVAC, appliance repair, moving, professional services): Run monthly placements to build visibility and capture leads when readers need help.
The pattern is clear: The business that win are the ones who advertise consistently - not just once. That's why we sell ad packs, not single ads.